Built by someone who was answering 150 WhatsApp messages a day.
Replai is a WhatsApp AI assistant for small businesses. It pairs to the number you already have, answers customers from your own prices and policies, and stays out of the chats that were already on your phone.
Start free trial
Where it came from
I was running a phone-accessories store on WooCommerce and WhatsApp. By month six I was answering 80 to 150 customer messages a day. The same questions, the same photos of order screenshots, the same voice notes asking whether a case fits a particular phone. I answered at 11pm and at 6am, and once while driving, badly.
The store was growing. The bottleneck was not the product or the marketing. It was the inbox.
One night I wired an AI model up to read the WhatsApp threads and answer from my product sheet. Within a week it was handling about 70 percent of inbound: pricing, stock, sizing, shipping. The 30 percent that still needed me were the interesting messages: wholesale, complaints, customs. I got my evenings back.
That is what Replai is: the same thing, made so a business owner can set it up in ten minutes without touching a line of code. It started in Malaysia in 2026 and is used by small businesses in Southeast Asia, India, the Middle East, Africa, Latin America and Europe.
What we hold to
- Answer from what the owner wrote, or hand off.
- The bot quotes the prices, hours and policies it was given. When the answer is not there it says it will check with the team. A bot that improvises in front of customers is worse than no bot, and we have the data to prove it.
- Never touch the chats that were already there.
- Pairing a live business number used to mean the bot answered every existing thread on the phone. It cost us our two heaviest early accounts. New accounts now answer new conversations only, and the connect screen says so before you scan.
- Say the uncomfortable part out loud.
- Replai connects as a linked device, which is unofficial. We publish what that means for restriction risk and when the official API is the better choice, instead of promising uptime nobody can guarantee.
- One price, AI included.
- No API key to manage, no per-message fees, no token maths. $19, $49 or $99 a month, a 7-day trial with no card, and a top-up from $7 when a month runs hot.
Who is behind it
Replai is built by Clement, the founder, with a small development team. There is no sales department. If you email hello@replai.pm, the reply comes from the people who build the product. Or message +60 11-7442 2667 on WhatsApp, where Replai answers you itself.
We write about what we learn along the way: what the WhatsApp Business API really costs, when a number gets restricted, how to set up a bot for a tuition centre or a clinic. Start with the blog.
See it answer your own customers.
Pair your number, paste in what you know, and message it from another phone. Ten minutes, no card.